You Speak Medicine!
+ the medical radio-show that makes people healthy and broadcasters financially ecstatic +
TOPICS
x ranging from adolescent to wiser-age themes
x from men’s to women’s issues
x from medical myths & gossips to hard medical truth
AUDIENCE
x from adolescents to seasoned individuals
LENGHT
x a 2-minute medical radio pill
x pre-recorded
METHOD
x take a hot topic or
x an age-old topic or
x a human issue still being debated, dissect it into 2-3 unexpected parts & add an “aha!” moment
x leave people happy for having learned something meaningful
WHERE | FREQUENCY
x on air (radio broadcasts)
x turned into videos for the web
x 4-6 episodes per week (2-3 first-runs on Sat – Mon & on a different time-slot, 2-3 re-runs on Wed – Fri)
x 5 promos per day
SPONSORS
Pharmaceutical companies
x non-prescription drugs | therapeutical area topics for medical-prescription drugs
Clinics and private hospitals | Health insurance companies
x promoting their services | brand publicity
Telemedicine services providers
x promoting their services | brand publicity
Health related products on-site & on-line shops
x brand publicity | special campaigns awarness
Fitness & welness centers
x brand publicity
Medical devices producers | Bio (eco) products manufacturers
x brand awarness
OPERATING PROCEDURE
x Dr. B learns about the sponsor’s characteristics and gets exposed to its objectives related to “You Speak Medicine!”
x Dr. B learns about its products / services
x Dr. B produces the script
x Dr. B records the spoken transcript / the radio episode (raw version)
x the radio station edits the record to the broadcastable version
x the radio station airs the episode | the income flows both ways
DR. B | RADIO HOST
DR. BOGDAN IVANESCU
General practitioner
Dr. Bogdan Ivanescu is a distinguished Romanian physician with over a decade of dedication to educating his fellow citizens about healthy habits and demystifying hot topics, earning him the moniker “Doctor Myth.”
He is the producer of two television shows: “Doctor Myth”, which focuses on health, and “DIGIPEDIA Science”, which delves into scientific subjects. Additionally, he hosts a radio show, “You Speak Medicine!” broadcast by Romania’s largest radio station, Kiss FM. Dr. Ivanescu also serves as the host of the BBC-style TV science documentary “Risk Area” and is the co-founder of the biotechnology clinic, Doctor Myth Clinic.
A true adventurer, he has climbed Mount Kilimanjaro, explored the depths as a technical deep diver, and soared the skies as a skydiver. Perhaps most importantly, he is a regular blood donor, exemplifying his commitment to the well-being of others.
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COURSES
